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Client
Goruck
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Category
commercial video, production, post, motion graphics, interviews, cinematography
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Videos Produced
Hundreds
- Go to website
Founded by a Green Beret, GORUCK is an American clothing and backpacking brand with Special Forces roots. GORUCK Challenges don’t have defined routes or times, they can last multiple days and cover tens of miles in unpredictable urban environments.
To adequately capture these awe-inspiring events we have to mimic their circumstances: carrying all our gear, moving on foot, rapidly changing our position to anticipate framing that will tell the story. If we get a little taste of the struggle during the process, it only helps us appreciate the effort of everyone involved and we think it shows in the results.